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About Us

Whether it’s a $5000 restoration project or $5 million in new construction, Simpson’s definition of Quality means more than just superior workmanship.


It means earning your trust from the very outset of a project, by anticipating and preventing most problems during the bidding process. It means honoring your trust, by keeping our promises every step of the way.


It means building relationships on a commitment to the best interests of the owners and general contractors we serve — through honest, open lines of communication. And it means delivering results that you’re proud to call your own. All of which is why more than 90% of our work is for repeat clients.


Founded as Simpson Commercial in 1959, Simpson Plastering now serves clients nationwide. We’ve successfully completed over 1000 Stucco, Plaster, Waterproofing, EIFS and Sprayed Fire-Proofing projects — while our sister company, Simpson Panel, has established itself as a leader in the industry’s fastest-growing Exterior Building Envelope category.


Looking for a building partner who understands what it means to be a Building Partner? Call Simpson Plastering — where quality comes first, because quality lasts.


Our clients are looking for a consistent level of professionalism from us in everything we do. Which means we look for that same level in every one of our subs. When Simpson takes-on a project, they own it. I have always trusted them to do what was needed.



—Ed Hauser, Brasfield & Gorrie


Simpson offers unmatched expertise in applying manufacturers’ factory specifications to real-world challenges. Thoroughly reviewing the pros and cons of all relevant options, our project managers will help you select the products best suited to your objectives for quality, reliability, cost and environmental impact.

Our Trusted Manufactures Include






National Gypsum






Specialty Products

When common factory products won’t meet your needs, we can offer alternatives. A few recent examples include:


  • Specialty acoustical products

  • Products that reduce the weight and cost of high end, expensive finishes without compromising aesthetics or integrity

  • Products for theaters and hotels that achieve high NRC values and a high-quality look

  • Products that precisely match the appearance of limestone, metal panels, tile and brick

Alys Beach House Stucco


Richard Riley


Richard Riley joined GE Simpson in a field position in 1998, just a few years after graduating from Auburn University with a degree in Economics. Over the next decade, he progressed through the company as an estimator, project manager, company secretary and Vice President.


From his earliest days, Richard believed Simpson Plastering had the best people in the business — not only in experience and expertise, but in fundamental business ethics — a conviction which drove his decision to purchase the company in 2008. As Simpson’s owner, Richard implemented a company reorganization, by promoting new project managers from within the ranks.

Under his leadership, Simpson Plastering has significantly expanded its geographic footprint — first regionally, and then nationally. Today, Simpson serves clients throughout the United States.


An active leader and supporter of his profession, he is a board member of the Association of Building Contractors.


Away from the office, Richard is the father of four and is a volunteer track coach at Woodlawn High School.

Rodney Chambers

Project Manager

Rodney Chambers has overseen Simpson Plastering projects in northern Alabama and southern Tennessee as a Project Manager since 2008.


Rodney joined the company straight out of high school in 1985, when his father — a GE Simpson employee for 32 years — put him to work as a general laborer mixing mud, building scaffolds and loading and unloading trucks. In 1986, he became a latherer — preparing walls for stucco and framed ceilings. From there, he expanded his skillsets in EIFS, plastering and stucco — and in 1996, Rodney became a superintendent for Simpson Plastering.

Rodney is a member of Association of Builders and Contractors of North Alabama. His depth and breadth of knowledge and experience in all of the services Simpson Plastering offers — coupled with his ability to manage people and materials — make him a genuinely valuable, and genuinely valued, member of our company’s leadership.

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Seth White

Waterproofing Division Manager

One of the waterproofing industry’s national thought-leaders, Seth White has over a quarter-century of hands-on experience. He became Simpson's Waterproofing Division Manager in 2011, and is responsible for all day-to-day operations — including bidding, scheduling, field operations, estimating and project management.


Seth joined Simpson after more than 12 years at Brawco, where he managed more than 60 field personnel while managing projects, estimating and fulfilling his role as V.P.

Seth has estimated, procured and managed over 50 projects in a single year, and he’s successfully completed projects across the southeast and beyond.

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Woody Kennedy

Estimator and PM Wetwall Division

After earning his Bachelor’s degree in Business and Commerce from The University of Alabama in 2006, Woody Kennedy joined Simpson's lathing and plaster division as an apprentice laborer, mortar mixer and scaffold builder. Two years later, he became a Simpson estimator and project manager.


Woody has successfully managed projects in Louisiana, Mississippi, Ohio and the Carolinas — as well as here in Alabama. Woody’s career is a testament to the singular value of hands-on, in-the-field learning — and his professional success is an ongoing product of his experience. He is currently earning a Master’s of Science in Engineering at The University of Alabama at Birmingham.

Audie Wages

Regional Superintendent

With his three decades of experience in every aspect of waterproofing, Audie Wages was the hardest person Simpson Plastering ever had to compete against for new and repeat business — which is why we were pleased and grateful to welcome him to our team in 2020.


When it comes to waterproofing, Audie has pretty much achieved Single Name status among General Contractors in Alabama (“Who’s managing the project..Audie? That's all I needed to know”). Between his expertise, work ethic and absolute commitment to quality, he’s earned both his both reputation and every loyal waterproofing client we serve.

Away from the office, Audie enjoys everything from hunting and fishing to competition-quality barbecuing.

John Kolen

Preconstruction Services

As an estimator, John manages preconstruction services for Simpson Plastering — including quantity takeoff and quantity surveys. An essential member of our team in reviewing and bidding new projects, John’s attention to detail — coupled with his financial background — help ensure that Simpson consistently delivers accurate and complete estimates.


Since graduating from Auburn with a degree in marketing, John has served the United States Army in Iraq, earned a law degree, and worked in various positions in the finance and construction industries.

Trevor Thomas

Project Manager

A 2014 University of Alabama graduate, Trevor worked on an on-shore Texas pipeline in Houston straight out of school — then took a Field Engineer position with an Atlanta-based company before joining Simpson Plastering in 2016.


A chance meeting between Trevor and Richard Riley led to the opportunity with Simpson. Today, Trevor focuses his time on estimating and managing projects — particularly restoration projects along the Florida / Panhandle coast.

Away from the office, Trevor is an avid turkey hunter — and eternally grateful he’s married to a woman who’s willing to tolerate being married to an avid turkey hunter.

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